HORSE project is aiming to foster advanced manufacturing technology deployment in industries and especially SMEs. The notion of Competence Centres of I4MS will be implemented in the HORSE project to constitute one of the instruments to facilitate the appropriation of new technologies in European industry. HORSE’s model of Competence Centres (CCs) will be established in four locations across Europe, in order to simplify usage and facilitate access to robotics by European industry and especially first-time users from SMEs. The HORSE Competence Centres will take their strength from their connection to the regional initiatives in Slovenia, the Netherlands, Germany and France, and from the existing experience, infrastructure and capabilities of the partners. The Competence Centres will be enriched during the project with the new integrated technologies that result from the HORSE framework. These functionalities will be demonstrated in the CCs in a generic way to showcase the technological possibilities offered by HORSE in order to be further adopted by other or new manufacturing players. In line with the EC initiative to support the European leadership in manufacturing through the adoption of ICT technologies, HORSE is an implementation of the second phase of I4MS, focusing on Advanced Robotics for manufacturing.